Born in 2016 when best friends Hyla Nayeri and Adrien Bettio went looking for swimwear that truly flattered and came up empty-handed, 437 began in their university house at 437 Johnson Street. Now an activewear and lifestyle label led by an all-women team in Toronto, it designs with shape in mind. Each piece honours the feminine form, is effortless to wear and intentional in fit, and moves with you from studio to everyday.