Welcome to Fall/Winter ’24. The new season marks a profound shift—a return to the fundamentals, and a testament to the enduring appeal of quality and the artistry of dressing well. This season is about embracing timeless pieces that exude sophistication and celebrate craftsmanship.

This season we transport you to the heart of Le Marais, Paris for our Fall/Winter ’24 campaign, where modern luxury meets historic charm. Nestled in a bright, airy Parisian apartment built in 1908 by architect E. Bauhain, just steps from iconic landmarks such as the Musée Picasso and Le Centre Pompidou- a setting that embodies the season’s emphasis on timeless elegance.

The return of traditional masculinity is unmistakable in the Fall/Winter ’24 collections. Each fashion house proudly showcases its unique codes, while reimagining familiar styles with contemporary twists that radiate authenticity, iconicity, and a renewed sense of luxury. From the rugged allure of cowboy aesthetics to the nostalgic charm of Grandpacore, a diverse array of styles speak to every man’s sartorial sensibilities.

These collections are far from ordinary; they form the cornerstone of a well-curated wardrobe, embodying the epitome of elegance and enduring style. Each piece, from meticulously crafted leather goods to exquisitely tailored garments, tells a story of heritage, artistry, and unmatched attention to detail. These are the pieces that will not only define your season but will also stand the test of time, becoming the backbone of your personal style.

Fashion, after all, is a mirror to our times, reflecting both its brilliance and its challenges of the moment. In an era where the industry is too often criticized for its lack of originality, reduced to safe choices and predictable reruns, the Fall/Winter ’24 runways reminded us of the true essence of luxury—returning to the original codes where craftsmanship takes centre stage.

Prepare to be inspired as you explore pieces that not only resonate with your unique identity but also elevate your everyday experiences. As the definitive home of luxury, we invite you to delve into what luxury truly embodies in today’s ever-evolving landscape. Whether you’re discovering your new fundamentals or revisiting classics with a fresh perspective, let luxury speak to you through detail. Find everything far from ordinary, right here on Ounass.