Welcome to Fall/Winter ’24— a season brimming with newness, from highly-anticipated debuts and departures at luxury houses to the rise of fashion week as its own entertainment economy, this was a season of transformation. Fashion after all is a mirror to our times, reflecting both its brilliance and its challenges of the moment. In an era where the industry is too often criticized for its lack of originality, reduced to safe choices and predictable reruns, the Fall/Winter ’24 runways reminded us of the true essence of luxury— bringing craftsmanship to the forefront.

This season we transport you to the heart of Le Marais, Paris for our Fall/Winter ’24 campaign, where modern luxury meets historic charm. Nestled in a bright, airy Parisian apartment built in 1908 by architect E. Bauhain, just steps from iconic landmarks such as the Musée Picasso and Le Centre Pompidou- a setting that embodies the season’s emphasis on timeless elegance.

As we unveil our campaign, we embrace a profound shift inspired by the runways —a return to the fundamentals, and a testament to the enduring appeal of quality and the artistry of dressing well. This season is about embracing timeless pieces that exude sophistication and celebrate craftsmanship.

While familiar fall staples make their return—think red, tailored silhouettes, and classic neutrals—they come with a renewed vigour. This isn’t just any red; it’s cherry red, burnt burgundy, and punchy crimson. Tailored silhouettes are elevated through impeccable draping and modern, unexpected cuts, while classic neutrals are refreshed with rich textures and fabrics— all thoroughly crafted to perfection.

These collections are far from ordinary; they form the cornerstone of a well-curated wardrobe, embodying the epitome of elegance and enduring style. Each piece, from meticulously crafted leather goods to exquisitely tailored garments, tells a story of heritage, artistry, and unmatched attention to detail. These are the pieces that will not only define your season but will also stand the test of time, becoming the backbone of your personal style.

Prepare to be inspired as you explore pieces that not only resonate with your unique identity but also elevate your everyday experiences. As the definitive home of luxury, we invite you to delve into what luxury truly embodies in today’s ever-evolving landscape. Whether you're discovering your new fundamentals or revisiting classics with a fresh perspective, let luxury speak to you through detail. Find everything far from ordinary, right here on Ounass.

Production duo Yoann et Marco set the stage for the campaign, bringing their signature art direction to every frame. Lensed by photographer Louise Thornfeldt, the campaign showcases the impeccable styling of Virginie Benarroch on models Amira Al Zuhair, Nizar Talal, and Chaima Ameziane. Patrick Glathaar’s make-up artistry and Melissa Rouille’s hair styling complete the sophisticated looks that define the season.