The Definitive Home Of Luxury
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 In a street style-crazy era, we’ve got you covered on the new brands to own and why everyone’s talking about them.

SHOP STREET STYLE
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1017 ALYX 9SM

This refined, laid-back streetwear label — best known for its tough-luxe detailing, signature chest rigs and blending streamline tailoring with high-end futuristic looks — has made a name for itself as a new generation must-have. Founder Matthew Williams, ex-Creative Director to Kanye West’s combination of cool Californian graphics mixed with edgy New York utilitarian pieces, creates the perfect balance of street culture and high-end fashion. The result? Luxe loungewear with an edge, from t-shirts and hoodies to jackets, sweatpants and more. Look out for oversized buckles and rugged metallics on utility backpacks, rollercoaster belts and chest-rig bags.

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Rhude

Young L.A. based brand Rhude, since its launch in 2012, has managed to garner the support of celebrities such as Kendrick Lamar, Justin Bieber, LeBron James and Lewis Hamilton right from the start. Tailor-made to succeed in a culture of ever-evolving urban game-changers, its unexpected prints, unruly logos and distressed details set the scene ablaze with an effortless soft-rock aesthetic. Motifs of squawking eagles and slithering cobras were born to be worn, resembling the talent designer Rhuigi Villasensor has for merging quintessential cultural influences. Our go-to label for maximalist minimalism, in a world where functionality meets high-energy style and the perfect embodiment of the path men's fashion is paving.

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Stone Island

Think military, minimalism and industrial uniforms. Stone Island has been a maverick for exploring new fibre and textile technologies and creating innovative lightweight pieces with utilitarian-inspired designs since 1982. Now under the creative direction of Carlo Rivetti, the brand continues to experiment with sartorial construction codes delivering high-performance pieces that translate into savvy street styles bearing the signature compass patch logo. Expect lightweight reflective parkas, cargo pants, hooded-down jackets, classic polo shirts and technical sportswear separates, attracting the urban style scene’s growing audience.

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A-Cold-Wall*

A cult following grows into a style revolution as A-Cold-Wall* takes its inspiration from the British class system, unapologetically merging working-class uniforms with elements of Saville Row tailoring, resulting in a collection of urban utility and a modern military aesthetic. An LVMH and British Fashion Council Prize winner, designer Samuel Ross first started his career working with Off-White’s trailblazing hero, Virgil Abloh — and now with no introduction needed and millions of international followers, Ross has transformed the London street style scene with his distinctive range of future classics. From simple cotton separates to avant-garde outerwear, the label’s spearheading the menswear fashion movement with modern minimalist renditions in one hand and an affinity for refined luxury in the other.